Business Development Manager
Medical Imaging : Capital Equipment
North Carolina
About the Company
Our client is a private equity backed, high-growth imaging solutions company dedicated to expanding access to world-class diagnostic imaging technology and service across the Eastern United States.
Founded in 1976, they have grown into the largest independent imaging sales and service organization in the region, representing leading manufacturers of MRI, CT, PET-CT, and X-ray equipment. Their capabilities extend across equipment sales, installation, and multi-vendor service, making them the preferred partner for healthcare providers seeking reliable access to advanced imaging technologies.
Position Summary
Our client is seeking an experienced Business Development Manager to lead growth in sales of MRI, CT, PET-CT, and X-ray equipment. This role offers the opportunity to partner directly with healthcare executives and providers to enhance patient care through advanced imaging solutions.
In this pivotal role, you will:
- Develop and execute strategic sales plans customized to hospitals, imaging centers, and health systems.
- Identify and close new business opportunities while nurturing long-term relationships with existing clients.
- Collaborate closely with OEM partners and internal service teams to deliver seamless, full lifecycle imaging solutions.
- Engage confidently with C-suite executives to position the company as a trusted imaging partner.
- Drive lead generation, territory growth, and market share through consultative sales strategies.
- This is an outside sales role with approximately 75% travel.
Key Responsibilities:
- Identify and develop new business opportunities within healthcare systems, hospitals, and outpatient imaging centers.
- Drive revenue and market share through effective territory planning and sales execution.
- Build and maintain strong relationships with healthcare executives and department leaders.
- Present tailored imaging solutions that align with clinical and operational goals.
- Create compelling proposals and presentations communicating the value of the company's portfolio.
- Monitor market dynamics, competitor activity, and emerging technologies to refine sales approaches.
- Achieve and exceed annual sales goals through disciplined pipeline management and relationship-driven selling.
Required Qualifications:
- Bachelor's degree in business, Healthcare, or a related field; advanced degree preferred.
- Minimum of 7 years successful imaging sales experience (MRI, CT, PET-CT, or X-ray).
- Strong understanding of clinical workflows and imaging technologies.
- Demonstrated ability to develop and execute strategic sales plans.
- Exceptional relationship-building skills, including experience engaging C-suite executives.
- Proficient in CRM software and sales tracking tools.
- Strong communication and presentation skills, both verbal and written.
- Excellent problem-solving skills and a strategic mindset.
- Self-motivated and results-driven with a strong work ethic.
- Willingness to travel extensively (75% of the time) with limited overnights (<25%).
